Youâve drawn fifty versions of the same screen â and you still hate every one of them. Begrudgingly, you pick three, show them to your product manager, and hear: âLooks cool, but the idea doesnât work.â Sound familiar?
In this article, Iâll unpack why designers fall into detail work at the wrong moment, examining both process pitfalls and the underlying psychological reasons, as understanding these traps is the first step to overcoming them. Iâll also share tactics I use to climb out of that trap.
Reason #1âYouâre Afraid To Show Rough WorkWe designers worship detail. Weâre taught that true craft equals razorâsharp typography, perfect grids, and pixel precision. So the minute a task arrives, we pop open Figma and start polishing long before polish is needed.
Iâve skipped the sketch phase more times than I care to admit. I told myself it would be faster, yet I always ended up spending hours producing a tidy mockâup when a scribbled thumbnail would have sparked a fiveâminute chat with my product manager. Rough sketches felt âunprofessional,â so I hid them.
The cost? Lost time, wasted energy â and, by the third redo, teammates were quietly wondering if I even understood the brief.
The real problem here is the habit: we open Figma and start perfecting the UI before weâve even solved the problem.
So why do we hide these rough sketches? Itâs not just a bad habit or plain silly. There are solid psychological reasons behind it. We often just call it perfectionism, but itâs deeper than wanting things neat. Digging into the psychology (like the research by Hewitt and Flett) shows there are a couple of flavors driving this:
- Socially prescribed perfectionism
Itâs that nagging feeling that everyone else expects perfect work from you, which makes showing anything rough feel like walking into the lionâs den. - Self-oriented perfectionism
Where youâre the one setting impossibly high standards for yourself, leading to brutal self-criticism if anything looks slightly off.
Either way, the resultâs the same: showing unfinished work feels wrong, and you miss out on that vital early feedback.
Back to the design side, remember that clients rarely see architectsâ first pencil sketches, but these sketches still exist; they guide structural choices before the 3D render. Treat your thumbnails the same way â artifacts meant to collapse uncertainty, not portfolio pieces. Once stakeholders see the upside, roughness becomes a badge of speed, not sloppiness. So, the key is to consciously make that shift:
Treat early sketches as disposable tools for thinking and actively share them to get feedback faster.
Before tackling any task, we need to understand what business outcome weâre aiming for. Product managers might come to us asking to enlarge the payment button in the shopping cart because users arenât noticing it. The suggested solution itself isnât necessarily bad, but before redesigning the button, we should ask, âWhat data suggests they arenât noticing it?â Donât get me wrong, Iâm not saying you shouldnât trust your product manager. On the contrary, these questions help ensure youâre on the same page and working with the same data.
From my experience, here are several reasons why users might not be clicking that coveted button:
- Users donât understand that this step is for payment.
- They understand itâs about payment but expect order confirmation first.
- Due to incorrect translation, users donât understand what the button means.
- Lack of trust signals (no security icons, unclear seller information).
- Unexpected additional costs (hidden fees, shipping) that appear at this stage.
- Technical issues (inactive button, page freezing).
Now, imagine you simply did what the manager suggested. Would you have solved the problem? Hardly.
Moreover, the responsibility for the unresolved issue would fall on you, as the interface solution lies within the design domain. The product manager actually did their job correctly by identifying a problem: suspiciously, few users are clicking the button.
Psychologically, taking on this bigger role isnât easy. It means overcoming the fear of making mistakes and the discomfort of exploring unclear problems rather than just doing tasks. This shift means seeing ourselves as partners who create value â even if it means fighting a hesitation to question product managers (which might come from a fear of speaking up or a desire to avoid challenging authority) â and understanding that using our product logic expertise proactively is crucial for modern designers.
Thereâs another critical reason why we, designers, need to be a bit like product managers: the rise of AI. I deliberately used a simple example about enlarging a button, but Iâm confident that in the near future, AI will easily handle routine design tasks. This worries me, but at the same time, Iâm already gladly stepping into the product managerâs territory: understanding product and business metrics, formulating hypotheses, conducting research, and so on. It might sound like Iâm taking work away from PMs, but believe me, they undoubtedly have enough on their plates and are usually more than happy to delegate some responsibilities to designers.
Reason #3: Youâre Solving The Wrong ProblemBefore solving anything, ask whether the problem even deserves your attention.
During a major homeâscreen redesign, our goal was to drive more users into paid services. The initial hypothesis â making service buttons bigger and brighter might help returning users â seemed reasonable enough to test. However, even when A/B tests (a method of comparing two versions of a design to determine which performs better) showed minimal impact, we continued to tweak those buttons.
Only later did it click: the home screen isnât the place to sell; visitors open the app to start, not to buy. We removed that promo block, and nothing broke. Contextual entry points deeper into the journey performed brilliantly. Lesson learned:
Without the right context, any visual tweak is lipstick on a pig.
Why did we get stuck polishing buttons instead of stopping sooner? Itâs easy to get tunnel vision. Psychologically, itâs likely the good old sunk cost fallacy kicking in: weâd already invested time in the buttons, so stopping felt like wasting that effort, even though the data wasnât promising.
Itâs just easier to keep fiddling with something familiar than to admit we need a new plan. Perhaps the simple question I should have asked myself when results stalled was: âAre we optimizing the right thing or just polishing something that fundamentally doesnât fit the userâs primary goal here?â That alone might have saved hours.
Reason #4: Youâre Drowning In Unactionable FeedbackWe all discuss our work with colleagues. But hereâs a crucial point: what kind of question do you pose to kick off that discussion? If your go-to is âWhat do you think?â well, that question might lead you down a rabbit hole of personal opinions rather than actionable insights. While experienced colleagues will cut through the noise, others, unsure what to evaluate, might comment on anything and everything â fonts, button colors, even when you desperately need to discuss a user flow.
What matters here are two things:
- The question you ask,
- The context you give.
That means clearly stating the problem, what youâve learned, and how your idea aims to fix it.
For instance:
âThe problem is our payment conversion rate has dropped by X%. Iâve interviewed users and found they abandon payment because they donât understand how the total amount is calculated. My solution is to show a detailed cost breakdown. Do you think this actually solves the problem for them?â
Here, youâve stated the problem (conversion drop), shared your insight (user confusion), explained your solution (cost breakdown), and asked a direct question. Itâs even better if you prepare a list of specific sub-questions. For instance: âAre all items in the cost breakdown clear?â or âDoes the placement of this breakdown feel intuitive within the payment flow?â
Another good habit is to keep your rough sketches and previous iterations handy. Some of your colleaguesâ suggestions might be things youâve already tried. Itâs great if you can discuss them immediately to either revisit those ideas or definitively set them aside.
Iâm not a psychologist, but experience tells me that, psychologically, the reluctance to be this specific often stems from a fear of our solution being rejected. We tend to internalize feedback: a seemingly innocent comment like, âHave you considered other ways to organize this section?â or âPerhaps explore a different structure for this part?â can instantly morph in our minds into âYou completely messed up the structure. Youâre a bad designer.â Imposter syndrome, in all its glory.
So, to wrap up this point, here are two recommendations:
- Prepare for every design discussion.
A couple of focused questions will yield far more valuable input than a vague âSo, what do you think?â. - Actively work on separating feedback on your design from your self-worth.
If a mistake is pointed out, acknowledge it, learn from it, and youâll be less likely to repeat it. This is often easier said than done. For me, it took years of working with a psychotherapist. If you struggle with this, I sincerely wish you strength in overcoming it.
Sometimes, the issue isnât strategic at all â itâs fatigue. Fussing over icon corners can feel like a cozy bunker when your brain is fried. Thereâs a name for this: decision fatigue. Basically, your brainâs battery for hard thinking is low, so it hides out in the easy, comfy zone of pixel-pushing.
A striking example comes from a New York Times article titled âDo You Suffer From Decision Fatigue?.â It described how judges deciding on release requests were far more likely to grant release early in the day (about 70% of cases) compared to late in the day (less than 10%) simply because their decision-making energy was depleted. Luckily, designers rarely hold someoneâs freedom in their hands, but the example dramatically shows how fatigue can impact our judgment and productivity.
What helps here:
- Swap tasks.
Trade tickets with another designer; novelty resets your focus. - Talk to another designer.
If NDA permits, ask peers outside the team for a sanity check. - Step away.
Even a tenâminute walk can do more than a doubleâshot espresso.
By the way, I came up with these ideas while walking around my office. I was lucky to work near a river, and those short walks quickly turned into a helpful habit.
And one more trick that helps me snap out of detail mode early: if I catch myself making around 20 little tweaks â changing font weight, color, border radius â I just stop. Over time, it turned into a habit. I have a similar one with Instagram: by the third reel, my brain quietly asks, âWait, werenât we working?â Funny how that kind of nudge saves a ton of time.
Four Steps I Use to Avoid Drowning In DetailKnowing these potential traps, hereâs the practical process I use to stay on track:
1. Define the Core Problem & Business Goal
Before anything, dig deep: whatâs the actual problem weâre solving, not just the requested task or a surface-level symptom? Ask âwhyâ repeatedly. What user pain or business need are we addressing? Then, state the clear business goal: âWhat metric am I moving, and do we have data to prove this is the right lever?â If retention is the goal, decide whether push reminders, gamification, or personalised content is the best route. The wrong lever, or tackling a symptom instead of the cause, dooms everything downstream.
2. Choose the Mechanic (Solution Principle)
Once the core problem and goal are clear, lock the solution principle or âmechanicâ first. Going with a game layer? Decide if itâs leaderboards, streaks, or badges. Write it down. Then move on. No UI yet. This keeps the focus high-level before diving into pixels.
3. Wireframe the Flow & Get Focused Feedback
Now open Figma. Map screens, layout, and transitions. Boxes and arrows are enough. Keep the fidelity low so the discussion stays on the flow, not colour. Crucially, when you share these early wires, ask specific questions and provide clear context (as discussed in âReason #4â) to get actionable feedback, not just vague opinions.
4. Polish the Visuals (Mindfully)
I only let myself tweak grids, type scales, and shadows after the flow is validated. If progress stalls, or before a major polish effort, I surface the work in a design critique â again using targeted questions and clear context â instead of hiding in version 47. This ensures detailing serves the now-validated solution.
Even for something as small as a single button, running these four checkpoints takes about ten minutes and saves hours of decorative dithering.
Wrapping UpNext time you feel the pull to vanish into mockâups before the problem is nailed down, pause and ask what you might be avoiding. Yes, that can expose an uncomfortable truth. But pausing to ask what you might be avoiding â maybe the fuzzy core problem, or just asking for tough feedback â gives you the power to face the real issue head-on. It keeps the project focused on solving the right problem, not just perfecting a flawed solution.
Attention to detail is a superpower when used at the right moment. Obsessing over pixels too soon, though, is a bad habit and a warning light telling us the process needs a rethink.