New Jul 23, 2026

Coming Up For Air

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Yesterday, I sent out a newsletter and wanted to share it here too because HOLY CRAP. It's been nearly two months since I've published a newsletter or substantive blog post, to which I say, “No sir, I don't like it.”

I'm tired of saying I'm busy (it's unhealthy, not a badge of honor), but it continues to be the truth. Just how busy, you ask? Well, I had a fantastic conversation with Don Norman (one of my all-time heroes whom I owe my career to) and literally haven't talked about it at all. Oof.

I've had to learn the hard way that there's a reason why people seclude themselves in cabins to create big projects. So while I'm still hunkered down with my big projects, my alarm clock went off so I need to come up for air, say hey, and share some big updates.

Exciting news: my website looks like crap!

If you visit bradfrost.com, you'll see that it looks like crap. Believe it or not, that's intentional.

A screenshot of Brad's work-in-progress website that kinda intentionally looks like crap.
I even got the old-school construction GIF in there.
My website has been my online home and primary means of expression for my entire adult life. Which is why it's a big deal to say that after **19 YEARS** (🤯) of bradfrost.com running on [WordPress](https://wordpress.org/), I just migrated the website to the fantastic [Eleventy](https://www.11ty.dev/). (Now's a perfect time to [subscribe/update via RSS](https://bradfrost.com/feed/blog.xml)).

With the platform migration done, I'm now redesigning/rebuilding it using our Eddie design system as video lessons for our AI & Design Systems course. I'm putting my money where my mouth is: walking through the entire end-to-end process of the most important website in my life (and the lifeblood of my business), teaching how to use design systems & AI together to make a beautiful, effective, and successful website.

Chapter 3 of AI & Design Systems is done!

Speaking of our AI & Design Systems course, Chapter 3 is complete! It contains over FOUR HOURS of in-depth video detailing how to wield AI to improve your design system foundations. We're now entering the home stretch of course production, running bi-weekly community jam sessions, and growing a helpful & supportive community. Join us!

My Atomic Design Certification Course is done!

Oh! Here's yet-another HUGE thing I haven't had even a second to share: my Atomic Design Certification Course is finally complete! AAAAHHH!!!!

The course contains over 10 hours of videos, sample architecture, and resources for how to master design systems: concepts, architecture, process. All backed up by a shitload of hard-earned first-hand experience. Right now, my team and I are QA-ing the included sample design system architecture in both Figma and code and putting a bow on things to get it ready for the actual launch. Consider this the last window to get the course for a comically-low price of $50 before the price increases to $150. You can also get ALL of our courses at a discount here.

SO many Wake Up Excited! episodes

I haven't been totally under a rock. In fact, I've been having utterly amazing conversations on Wake Up Excited! Do yourself a favor and listen to what these brilliant people have to say:

Whew! Keeping on theme with this update, my podcast just turned 1! Just one more thing I haven't talked about or celebrated. But for its birthday, I'd love it if you subscribe to the show on YouTube and audio!

And oh yeah, speaking of YouTube, I now have TWO YouTube channels:

Is that it???

At the beginning of this year, I declared systems bankruptcy and I've spent the entire year blowing up, overhauling, building, and bolstering all of the infrastructure and systems in my life and work. It's been difficult-yet-necessary work to do alongside getting our real projects out the door. All of this systems work is starting to bear fruit and will hopefully result in a saner, more sustainable pace moving forward. Holy shit, it better!

With this whirlwind of activity, my body, mind, and soul are looking forward to a much-needed break. Thankfully, next week I get to be a beach bum at the Outer Banks on our long-standing annual family vacation.

I hope your summer has been going well and that you've been doing interesting and restorative things! See ya soon.

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