LaunchPod is a product management podcast hosted by LogRocket’s VP of Marketing, Jeff Wharton, where he talks to product leaders about the issues they faced in their careers, how they found solutions to those issues, and how you can apply these solutions in your own day-to-day product role.
April Dunford, the best-selling author of “Obviously Awesome” and “Sales Pitch,” joins LaunchPod to break down why most AI product positioning collapses when you take a closer look.
She has spent 25 years as a startup executive and consultant, helping companies stop guessing and start winning. In a world where everyone states, “We have AI,” April explains how to expose weak differentiation and anchor your story in outcomes competitors can’t match.
In this episode, we cover:
- Why positioning is a product problem and how undefined positioning leads to wasted roadmaps, “not good enough” feedback from Sales, and engineering teams burning out on features that don’t win deals
- Why “we have AI” is no longer a differentiator, and what to focus on instead
- The one killer question that instantly reveals whether a product’s claims are real
- Why April loves when competitors lie, and how to ethically trap competitors who over-promise features
- And finally, how to sell the “glorious future” without losing the deal you need to close today
Check out the full episode with April here:
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