Tracy Lee and Jonan Scheffler discuss the world of developer relations engineering and community engagement. They talk about the importance of building genuine relationships with developers and providing valuable resources to the community, and explore the challenges of aligning DevRel with marketing efforts and the effectiveness of different content formats.
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More Resources on DevRel Intro to DevRel: 5 Reasons Why DevRel Teams Fail This is the Worst Thing a DevRel Team Could Do How to Provide Value to Your Organization in a Developer Relations Role
Shownotes [00:00:01] Introduction [00:01:46] Engage developers in constant orbit. [00:03:10] Marketing drives brand awareness for organizations. [00:05:11] DevRel brand disconnect in marketing strategy. [00:08:01] Leverage DevRel to influence and innovate. [00:09:21] Feedback is key for growth. Trust, focus, collaboration. [00:12:19] DevRel measures success by developer engagement. [00:14:35] DevRel trend focused on business dollars. [00:15:39] High-level conferences attract top developers. [00:17:24] Marketing approach: swag and branding.